Tips Music strikes a multi-year licensing deal with ShareChat and Moj
One of India’s largest music labels, Tips Music, today announced a multi-year licensing deal with ShareChat, India’s leading social media platform, and Moj, India’s number one short video app. The deal, one of the largest music deals announced this year by the company, has further signified the importance of music-related content in the short video apps ecosystem.
The partnership will allow the 340 million active users, on both ShareChat and Moj, access to not only Tip’s latest upcoming music content but its massive catalogue of Indian music to create their own short video content using the in-app library. The robust music library offers thousands of songs in diverse Indian languages like Hindi, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi, Gujarati, and Bhojpuri across genres like film or non-film songs, devotional music, ghazals, and indie-pop.